Sometimes you record your screen and the screen recorder records at variable frame rates. When you try to edit the video in a program like Adobe Premiere, the audio starts to go off sync from the video…I like to call this “audio drift”. The video is recorded in a variable frame rate and needs to be converted to a constant … Read More
Where to use Video When Marketing Your Business
Where to use Video When Marketing Your Business: There are 4 places to put videos that have proven to be extremely effective as marketing tools. Firstly, put videos on your website pages…embed them on the pages they are relevant to: about pages, landing pages, and product pages are just a few great locations for videos. Secondly, put your videos on … Read More
Types of Videos to Promote Your Business
Types of Videos to Promote Your Business: There are 4 main styles that are useful for businesses to make videos for. The first is a “promotional” video that is an on-location company profile video that showcases your business to potential customers. Usually we sit down and interview a few key people and then build the video from there. It’s a … Read More
Improve Your Business Image with Corporate Photography
People judge based on appearance. When you are meeting someone for the first time, they see what you look like before you ever get a word out of your mouth. They consciously or sub-consciously make an assessment of you based on your appearance. The same thing goes for your website, your store front, your vehicle, and the way you look. … Read More
DIY Product Photography
DIY Product Photography “Studio” At SIS we have a bunch of studio equipment to take professional quality pictures of products. Our equipment allows us to get perfectly correct captures of the products and their exact colours, but for most small businesses that are just starting out, they can’t afford those types of photos. So, I decided to make this quick … Read More
5 Types of Videos to have on Your Website
Video is becoming more and more important to businesses when marketing to people on the web. We’ve gathered information from across the web and from our experiences with marketing to give you 5 types of videos to have on your website to promote your business. Video can do a lot of things for your business: It can bring lots of … Read More